David Beckham has got brows sweating and hearts racing across the world with a new billboard poster campaign for Armani.

Fans of Golden Balls have been sneaking a peak at the promotional campaign for Armani underwear, modelled by the LA Galaxy player.

Dressed in nothing but bulging white briefs and an open shirt, the footballer is pictured lounging in all his glory.

Speaking about his latest muse, Emporio Armani said: "David is truly a modern day icon in that his fame extends well beyond the realm of soccer.

"He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style. There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that."

He's also mighty fine and seriously toned, but that's got nothing to do with it, does it Armani?!

Sign up to Harlot Newsletter

Want to advertise in Scarlet, Harlot or this website? Click here and download our media pack which has all the information you need.

Scarlet Media Pack 2008